We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
"Do not fear the man who practiced 1'000 punches once each. Fear the man who practiced 1 punch 1'000 times." (Bruce Lee)
We strongly believe in Mastery in terms of "going very deep" on a few subjects (LinkedIn + Clay for demand & pipeline generation, HubSpot for CRM, High-Touch GTM motions for Revenue Enablement).
Most actors in our space "come & go" since they lose focus within a few years if not quarters, saying yes to any client they can find and offering services they can barely deliver well.
Most agencies have more market offerings than full-time employees, making it "interesting" at best and often unreliable of what you end up with in terms of value, output & results.
(This is between one of the reasons many agencies charge you exclusively on Time & Material - they charge you for input, incentivizing themselves to take longer than required.)
That is completely fine and we are committed to also help you scale sales efficiently at 0 financial investment - just not by working 1:1 with you in this case.
Check out our free resources as well learn from other successful B2B entrepreneurs and follow Manuel for +/- daily LinkedIn content.
Once you are ready to scale, we'd love to validate how specifically we can help you best to scale even faster.
Winning by Design's Revenue Architecture with SPICED (Situation, Pain, Impact, Critical Event, Decision) at its core since it works across marketing, sales & customer success also and especially for innovative SaaS & Tech solutions (unlike MEDDPICC, which is great for B2B enterprise sales or BANT, which works for established inbound-led GTM motions).
As DACH's official Winning by Design Consulting Partner, we are glad to help you understand how to implement, adopt & operate the for you most suitable Revenue Architecture components, frankly without any desire of "over-engineering" things and "building paper tigers".
A simple approach we and many of our clients love is to auto-classify your calls along SPICED via your Conversational Intelligence Solution (a fancy term for "call recorder auto-transcribing and summarizing your conversations") - we use tl;dv for this since it is very "hands-on" for GTM teams on time-to-value and recurring positive impact while being "hands-off" in terms of maintenance efforts (get 30% off on the first 6 months here if you like).
We use HubSpot as our core application for "anything revenue" since 5+ years every day - honestly after trying out Pipedrive (where our HubSpot Lead Erik Steffen "grew up"@Dr. Smile), Salesforce (where our Founder & CEO Manuel "grew up" as a Certified Salesforce Admin 2014-2019) and many other CRMs we've seen & worked with across our 350+ client collaborations over the past 6+ years.
HubSpot was, is & will remain our CRM of choice with honestly stunning improvements being rolled out every quarter if not faster especially for sales and customer success.
It is really expensive - if you buy everything some HubSpot sales reps try to sell to you. Here's what you typically need, assuming a revenue team of 10 (e.g. 1 VP Sales, 1 SDR, 3 AEs, 1 VP Marketing, 2 marketers, 2 CSMs)
- Lean Setup: Sales Hub Professional (EUR 90/user/month) for your sales people+ Marketing Hub Starter (EUR 20-50/month/license) -> EUR <15k per year overall for a revenue team of 10
- Premium Setup: Sales Hub Enterprise (EUR 150/user/month) + Marketing Hub Professional (EUR 800/month overall) -> Still EUR <25k per year
Anything beyond that (anything Operations Hub, Service Hub Enterprise, Marketing Hub Enterprise) or full seats* for your non-revenue-facing colleagues might help a HubSpot rep hit quota more than your sales efficiency. (*Unlike in most other CRMs you can get very affordable view-only licenses for anybody you want!)
Besides that, we are happy to help you understand & get access if you qualify for the HubSpot for Startups (& entrepreneurs) programs and claim up to 75% first year discounts as a Platinum Solutions Partner.
80%+ of the 7- & 8-figure B2B entrepreneurs we meet prefer HubSpot nowadays, stating these reasons:
Typical Revenue Enablement collaborations take at least 6, but a minimum of 3 months to help you close bigger deals faster from both new & existing customers with the most effective bespoke revenue enablement approach. This helps you specifically to increase your win rate, sales velocity, deal size, referrals and as a consequence ARR (Annual Recurring Revenue) & NRR (Net Revenue Retention).
That said, we are glad to start things off via a 2-4 hour workshop e.g. on professionalizing referrals or a 1:1 founder / revenue leader coaching if both parties see the potential for a long-term collaboration.
Typical Pipeline Generation collaborations take at least 6 months to setup, build, operate & iteratively scale your Allbound Engine and help you increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring more people or paid ads.
That said, we are committed to accelerate value creation & learning velocity as much as possible for you and usually get the first campaigns & content live for you within 2-4 weeks upon kick-off with a measurable impact on demand generation within 1-2 months and pipeline generation within 2-4 months.
Typical HubSpot CRM implementations take 3-6 weeks from kick-off to client handover, depending on complexity such as if you need a greenfield implementation or are migrating from another CRM as well as the for you useful depth on "just sales" or marketing, sales & customer success.
To maximize adoption & business impact, we recommend further collaborating via a lean quarterly (read: 4-figure investment) HubSpot Sparring & Support retainer after the implementation.
We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.
You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.
We are the #1 Revenue Enablement & HubSpot CRM agency in DACH and take pride in not "playing SaaS" and "hyper-scaling a platform" through one-size-fits-all info products, group coaching cohorts & mass Slack channels. (Yes, we built SalesPlaybook as a "Pseudo-SaaS Platform & Marketplace" from 300k to 1 Mio. "ARR" in 2021 & 2022. It is really not what entrepreneurs need in 2025 to scale sales efficiently.)
We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.
SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.