Increase ICP Awareness, Trust & Demand

Cut through the noise without "just rolling this up your inbox to ask when you have 30 minutes to jump on a call" (which is never in 2025 for great buyers).

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Buyers do not know, trust or understand you well enough to engage with you.

Nobody knows you

Your target customers buy from incumbents and your competitors since they do not even know you exist.

Nobody trusts you

Your customer acquisition costs are really high because people hesitate to buy from you.

Nobody understands you

You waste tons of time in 1:1 conversations to explain why you exist.

Scale trust to scale demand & pipeline.

Increase Trust

ICP buyers know you every day, without paid ads.
Senior professionals trust, respect & like you.

Increase Demand

Customers "create" urgency without sleazy sales.

Increase Pipeline

Inbound pipeline increases without partnerships.

Solve those challenges with our pipeline generation services

Our strategic approach helps you to identify your main challenges when generating new sales pipeline and solves those with our Allbound-Approach.

Our Approach

This is how we help you solve those Challenges

We create a tailored strategy for your product, market, and revenue model to build and operate an Allbound Engine—a system that drives awareness, builds trust, captures demand, and fills your sales pipeline with qualified leads.

Step 1 - Pipeline Strategy Launchpad - Days to Weeks

Building a Strategic Foundation for Your Go-To-Market Success

Through three 60–90 minute in-depth sessions with your SalesPlaybook lead consultant, we will analyze your current situation to identify the optimal Go-To-Market strategy for generating a more qualified sales pipeline.

The Value:

We deeply research and understand your target market's dynamics and status quo
We clearly define your ICP and buyer personas, and create compelling USPs and messaging
We create and prioritize an actionable 6-month roadmap to help you generate more pipeline.
Leverage our consultants' expertise, gained through hands-on work with clients across various industries and markets.
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Process & Deliverables

Launchpad Process & Deliverables

Understand how it works and what you will receive:

Deep Market Research & Product Alignment

Your consultant will do a market research and review of your input from our assessment in advance.

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In the working session we will:

  1. Gain deep understanding of your markets dynamics
  2. Gain deep insights into market segments, their urgent problems and the status quo
  3. Gain a deep understanding of your product and how it fits into the market

Result:

  • A structured and comprehensive document with market research and discussed opportunities your product could adress.
Segmentation, ICP & Messaging

If you already have clarity here, great. We will use this session to challenge your strategy and make it more concise and actionable.

‍

In the working session we will:

  1. Define & Prioritize high leverage market segments.
  2. Define targeting criteria and triggers for lead sourcing.
  3. Define the buyer personas, tatus quo, urgent pain points, emotional drivers & requirements as basis for messaging.

Result:

  • A evergreen ICP & Buyer Persona Messaging Document usable for all marketing & sales activities as well as onboarding new hires.
Initiatives Planning & Allbound-Blueprint

With the core strategy set, we can define and prioritize the highest leverage initiatives for your business, to generate qualified pipeline and mold it into our Allbound-Blueprint.

‍

In the working session we will:

  1. Prepares a list of recommended and prioritized initiatives
  2. With all stakeholders, we prioritize and plan brand-building and demand capturing initiatives, finalizing your Allbound-Blueprint.

Result:

  • A custom Allbound-Blueprint, combining brand building and demand capturing initiatives to build trust, awareness and sales pipeline
  • A actionable roadmap to implement and operate this Allbound-Engine.

Working-Sessions Structure:

Deep Market & Product Research

Our consultant will conduct market research and review your input from our assessment in advance.

‍

During the working session, we will:

  • Develop a deep understanding of your market dynamics
  • Gain insights into market segments, their urgent problems, and the status quo
  • Understand your product and how it fits into the market

Result:
A structured, comprehensive document outlining market research and opportunities your product can address.

‍

Segmentation, ICP & Messaging

If you already have clarity, great. We’ll use this session to challenge your strategy and make it more concise and actionable. If not, we will work from the ground up.

‍

During the working session, we will:

  • Define and prioritize high-leverage market segments
  • Establish targeting criteria and triggers for lead sourcing
  • Define buyer personas, status quo, urgent pain points, emotional drivers, and requirements for messaging

Result:
An evergreen ICP and Buyer Persona Messaging Document for all marketing and sales activities, as well as onboarding new hires.

‍

Initiatives Planning & Allbound-Blueprint

With the core strategy in place, we’ll define and prioritize the highest-leverage initiatives to generate qualified pipeline and shape them into our Allbound Blueprint.

‍

During the working session, we will:

  • Prepare a list of recommended and prioritized initiatives
  • Collaborate with stakeholders to prioritize and plan brand-building and demand-capturing initiatives, finalizing your Allbound Blueprint

Result:

  • A custom Allbound Blueprint combining brand-building and demand-capturing initiatives to build trust, awareness, and sales pipeline
  • An actionable roadmap to implement and operate your Allbound Engine (our basis for done for you execution)
Step 2: Set Up Tech, Tools, and Lead Enrichment Engine (1–2 weeks)

Set up and integrate the tool stack for data enrichment, outreach, and tracking

We will set up the tools and workflows to source high-quality leads, enrich them with data, configure triggers, and integrate everything into a unified system for personalized and effective outreach.

Avoid the technical complexities of DNS, DMARC, AI tools, workflows, and integrations—we handle it all for you.
Have a system to automatically source, enrich, and reach out to qualified prospects, fully integrated with HubSpot.
Enable your sales reps to use AI and data enrichment for more efficient outbound efforts.
Combine signals like web visitors, social engagements, and job changes to transform outbound into allbound.
Book a Call
Step 3: Build, Operate, and Scale the Allbound Engine (Months to Quarters)

Build and operate a scalable system that builds trust and awareness for your brand while capturing demand to grow your sales pipeline.

Spray-and-pray cold outbound no longer works—we’ve seen it. The Allbound Engine combines brand-building initiatives with demand-capturing efforts, allowing you to build trust and ICP awareness while capturing demand as it arises.

Why Allbound?

Build trust and awareness in your market instead of damaging it with spray-and-pray outreach.
Leverage signals like job changes, website visits, and profile views to engage with warmer prospects.
Build momentum over time as your brand gains recognition and your outreach becomes more effective.
Grow your inbound and outbound pipeline without needing to hire more people or rely on partnerships and your network.
Book a Call
Process & Deliverables

Launchpad Process & Deliverables

Understand how it works and what you will receive:

Deep Market Research & Product Alignment

Your consultant will do a market research and review of your input from our assessment in advance.

‍

In the working session we will:

  1. Gain deep understanding of your markets dynamics
  2. Gain deep insights into market segments, their urgent problems and the status quo
  3. Gain a deep understanding of your product and how it fits into the market

Result:

  • A structured and comprehensive document with market research and discussed opportunities your product could adress.
Segmentation, ICP & Messaging

If you already have clarity here, great. We will use this session to challenge your strategy and make it more concise and actionable.

‍

In the working session we will:

  1. Define & Prioritize high leverage market segments.
  2. Define targeting criteria and triggers for lead sourcing.
  3. Define the buyer personas, tatus quo, urgent pain points, emotional drivers & requirements as basis for messaging.

Result:

  • A evergreen ICP & Buyer Persona Messaging Document usable for all marketing & sales activities as well as onboarding new hires.
Initiatives Planning & Allbound-Blueprint

With the core strategy set, we can define and prioritize the highest leverage initiatives for your business, to generate qualified pipeline and mold it into our Allbound-Blueprint.

‍

In the working session we will:

  1. Prepares a list of recommended and prioritized initiatives
  2. With all stakeholders, we prioritize and plan brand-building and demand capturing initiatives, finalizing your Allbound-Blueprint.

Result:

  • A custom Allbound-Blueprint, combining brand building and demand capturing initiatives to build trust, awareness and sales pipeline
  • A actionable roadmap to implement and operate this Allbound-Engine.

The Pillars of the Allbound-Engine:

Pillar One - Brand Building Activities - Awareness & Trust

Brand-building activities such as:

  • Engaging LinkedIn content
  • Optimized LinkedIn profiles
  • Case studies and testimonials
  • Virtual events
  • Optimized website messaging
  • ICP network expansion

These efforts strengthen your brand’s credibility, build trust, increase awareness over time and generate sales pipeline.

Pillar Two - Demand Capturing Activities - Demand & Sales Pipeline

Demand-capturing activities such as:

  • Signal/trigger-based outreach campaigns
  • Cold outreach campaigns
  • Landing pages and booking pages

These activities can build upon the trust and awareness built in pillar one and directly create qualified sales pipeline.

Pillar Three - Bringing it all together

Pillar 1 and Pillar 2 work together seamlessly.

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Brand-building activities increase awareness and trust within your target market, ensuring that when demand arises, your solution is top of mind.

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Demand-capturing activities leverage signals and triggers to identify and engage with prospects through targeted, personalized outreach.

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Together, they create a flywheel effect, amplifying each other’s impact and enabling the system to scale with your growth.

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That is what works in 2025.

Bonuses we offer to you

When you choose Pipgen, you gain access to valuable bonuses designed to enhance your sales strategy. These incentives not only streamline your process but also empower your team to close deals more effectively.

Bonus One

Comprehensive Sales Toolkit for immediate implementation and results.

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Bonus Two

Exclusive Access to Expert Webinars for continuous learning and growth.

Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).

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Foundational SalesPlaybook Worksheets

These 20+ worksheets & blueprints took us 100+ hours to build.

Claim your editable version for free here to save hours to get:
- A structured execution plan & clear initiatives with OKRs
- Fast-forward to go deep on your ICP & messaging
- Unit economics modeling to plan GTM for 2025
- Sales process, account plans & qualification
- Basic outbound messaging as inspiration
- All in one place, without starting at 0

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Boost Your Pipeline Without SDRs or Paid Ads by Salesplaybook

Traditional demand & pipeline generation methods no longer work.
That’s why we created this guide to help you scale awareness, trust, demand & pipeline without hiring more SDRs or increasing budgets.

Get your hands-on guide with this & much more:
- 30+ pipeline-building tactics
- 5+ must-have tools for your AI-Allbound tool stack
- Strategies for coordinated "Allbound" GTM success

All from 300+ hands-on pipeline generational collaboration over 6+ years.

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Effizientes Sales CRM

90% of B2B entrepreneurs with 7- and 8-figure annual revenues still don't have an efficient sales CRM – that's why we created the 100% Masterclass with zero barriers:

Get your hands-on CRM guide with this & much more:
- 30+ hands-on HubSpot hacks you can implement right away
- 10+ tips for building a robust and scalable single source of truth
- Clear process definitions using Winning by Design's Bowtie framework

All from >50 hands-on HubSpot CRM implementations over just 18+ months.

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B2B Sales Secrets: Sell. Scale. Thrive

We have always missed a 100% actionable book on B2B sales for entrepreneurs - so we took a humble shot at writing it ourselves.

Here's a glimpse on what's in for you on 100+ pages of hands-on insights & tactics on how to:
- Generate qualified pipeline without burning your market
- Close bigger deals faster without "selling out" on your ICP
- Scale sales efficiently without hiring RevOps talent full-time

All from >2025 hours of working 1:1 with B2B entrepreneurs over the 6+ years.

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Ultimate Outbound Guide

There is so much BS on "outbound is dead" on LinkedIn right now.

Our COO Florian Lussi wrote the most hands-on & helpful guide specifically for B2B entrepreneurs that I know of.

Get your guide for "dark secrets" on how to:
- Get messaging that converts
- Identify, source & enrich ICP leads
- Decide on email "vs" LinkedIn "vs" calls
- Leverage AI to scale outbound efficiently

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