Product-market-fit from custom hardware technology. Closed 700k deal with value-based selling. Hiring (& parting ways from) senior sales reps early on.
We tech founders are not sales driven by heart. I highly recommend SalesPlaybook to bring you the traction you're dreaming of.
"I have a technical background so my sales approach was to always explain the technical aspects of the product, with only mediocre success. We decided to do something different. I needed a sales coach and started doing a value-selling approach based on the customers' needs and the value for them... We were able to close our first high 6-figure deal"
"I'm spending on learning and trying new approaches to make our sales more efficient (closing deals and deal volume). And this is what I learned after making mistakes hiring sales people."
Lead Mastermind*: Matthias Erhart