Drazen Ivanis
Founder & CEO
I was initially very hesitant… After 3 months of working with SalesPlaybook we doubled our MRR… It shows a lot of potential if you use it correctly.

“I was initially very hesitant and wanted to get something for my money, which is why I started with a minimum package.” (01:25)

“After 3 months working with SalesPlaybook, we doubled our Monthly Recurring Revenue. And in December, we are going to have our first sales manager, that no other than you will help create a sales strategy.” (01:55)

“The normal deals were around yearly volume 4.8-7.8k, maximum 10k Euros. The largest deal we now closed…has an overall contract value over 3 years of EUR 150’000, so around 15x higher than our previous deals.” (02:20)

“The best (cold email) sequence we got was about 90% read emails, 60% reply rate and 30% booking rate…you’re guilty. It shows a lot of potential, if you use it correctly. (04:25)

Sales Challenges
Key Results
How they did it

5x MRR

in 18 months by closing 150k TCV


booking rates from cold email