About Us

#1 Sales Journey Partner in DACH

SalesPlaybook helps B2B SaaS startup founders to build and scale sales at every stage of their 0-20MM ARR growth journey. We do that through hands-on training, coaching and implementation, delivered by 35+ experienced sales masterminds.

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The Values We Stand For

Bottom-Line impact

We do, build and invest into what we need to profitably help committed entrepreneurs accelerate growth. Nothing more, nothing less.

Drivers only

We take accountability and ownership of the outcomes we promise. We are in the driver seat. We get shit done.

Still day 1

We do not see problems, but challenges and opportunities, remaining open to becoming 1% better every day and staying humble in execution.

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Out Team

Meet our Team of Experienced Consultants and Entrepreneurs

We’re super proud that so many talents have joined our team of sales professionals. They are shaping our everyday life with field authority, passion, and vision.

Eric Mattner
Hubspot Implementation Specialist
Florian Lussi
COO
Miltos Stavridis
Head of Client Services & Partner
Manuel Hartmann
Co-founder & CEO
Luke Schneider
Sales Consultant
Jeremias Meier
Investor & Advisor
Fabian Geissler
Project Managment
Erik Steffen
Senior Sales Operations Consultant
Diego Sosa
Sales Consultant
Erik Plischke
Hubspot Implementation Specialist
Constantin Papadopoulos
Negotiation Mastermind
Christoph Schittny
Buyer Journey Mastermind
Chris Karger
Senior Consultant and Unit Lead Coaching
Alen Cerovina
Sales Mastermind

Our Advisory Board

Patrick Trümpi
Advisory
Lars Mangelsdorf
Advisor
Jeremias Meier
Investor & Advisor
Julius Göllner
Advisor

How leading B2B entrepreneurs already succeeded with us

350+ DACH B2B entrepreneurs have already scaled sales quickly & efficiently with us.

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1 solved challenges in weniger als 3 Monate

node.energy generiert 5x mehr Demos in 3 Monaten via mit Clay in HubSpot integriertem Targeted Outbound

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1 solved challenges in < 1 month

Faster Sales Cycles & +2x Pipeline Visibility from CRM Overhaul in <4 Weeks

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2 solved challenges in

VARIO erzielt 6-stellige Neukundenumsätze pro Monat & 6 Termine mit Zielkunden an einem Tag

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2 solved challenges in <3 months

30+ booked ICP calls and 2x Website Visitors from >2k content engagements in <3 months

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2 solved challenges in less than 18 months

Unique scaled 0-7-figure ARR in less than 18 months.

Unique scaled 0-7-figure ARR in <18 months. Here’s how they did it despite a ICP pivot and related changes:

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5 solved challenges in less than 3 months

How Skribble Wins RFPs with Value Selling in less than 9 months

Skribble Doubles ACV by Transforming to Value Selling and Outbound

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1 solved challenges in under 3 months

Setup to scale from 7- to 8-figure ARR

Maximilian Greschke, Founder and CEO of Recare, shared his company's journey and the pivotal role of Sales Playbook in their transformation. Recare is a SaaS provider for hospitals, optimizing discharge management and post-discharge care coordination. Approaching Series B, Recare needed to transition from aggressive market share acquisition to sustainable growth through upselling and cross-selling. The organization faced a critical juncture: internal stakeholders had departed, leaving operational and sales gaps that required immediate attention.

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7 solved challenges in under 18 months

0-2M+ ARR in 18 months

“If you can’t afford to hire senior people & need to hire people who need more training to be successful, and/or in a stage of your startup where you need to lay the base for a scalable sales process, then SalesPlaybook is for you."

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1 solved challenges in less than 1 month

210% quota with the help of referrals

Jan attended one of our referral workshops and went on to achieve an impressive 210% of his sales quota.

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9 solved challenges in less than 18 months

Nexoya hits 3x ARR and raises Series A by increasing ACVs from 4-/5- to sometimes 6-figures

Nexoya tripled their ARR from six to seven figures and successfully raised their Series A. Here are five key learnings on how they also increased their ACV from five to six figures:

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3 solved challenges in 2 Monate

HubSpot as the Single Source of Truth for the Entire Agency Group

Jung von Matt Switzerland is one of the leading creative agency groups, consisting of an ecosystem of eight agencies with over 140 experts.

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Scale sales quickly, starting now?

Avoid 6-figure mistakes and scale sales within months instead of years (if ever).

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