Get your Account Executives trained to close more bigger deals faster

Send your sales talent to DACH’s first module-based sales academy, 100% focused on helping B2B SaaS Startup AEs improve their sales skills and help your company scale.

REGISTER now

Improving your Account Executives' effectiveness to close more bigger deals faster is the #1 driver to scaling your startup or scaleup

The hard truth is, not all AEs effectively know how to sell.
It's in the founder's best interest to "always be coaching" to "always be closing".
The problem is, there is no dedicated place to learn deal closing except for on the job.
Until now.

Now, we want to teach your AEs how to close more bigger deals faster.

introducing DACH’s first sales academy for B2B SaaS Startup account executives

A live, virtual training delivered by experienced Sales Masterminds who teach Account Executives how to become top 1% producers by closing more deals and bringing in the revenue.

ClosingPlaybook combines 4 modules of the best sales content, hands-on breakout sessions and interactive coaching. Send your AEs to DACH’s first module-based sales academy, 100% focused on helping B2B SaaS Startup AEs master their sales skills so that your company can quickly scale.

Benefits

Account Executives: 
Learn B2B SaaS Sales in hours instead of months
Join unique, small group, razor-focused learning sessions
Participate in exclusive working sessions to execute with the best
Get help on your sales challenges of today, build high-value skills for life
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Founders:
Reach your monthly revenue targets, increasing deal size and closing rate
Train experienced AEs & quickly ramp up junior AEs, training them to close deals
Invest your education budget on the best training option for your AEs
Step up your organization's sales skills to enable your company to scale
REGISTER NOW



Testimonials

Every founder that is up to their ears in work profits incredible from SalesPlaybook. I can recommend it to everyone who believes in a systematic, structured approach to B2B Sales

Christian Fontius
Founder & CEO

Who would you recommend SalesPlaybook? "Honestly, every startup that wants to grow and make more sales. Doesn’t matter you are small or very large"

Linda Fuchs
Account Executive

It was very evident that there was so much potential [for] lead generation, how we conducted dialogue, do demos, tool stack, how we evaluate new sales people.

Jan Rihak
Founder & CEO

Course Curriculum

In 4 modules delivered 1x week over 4 weeks / 2 Cohorts based on experience level


For Account Executives with < 3 years experience

Module
1
TAKE CONTROL OF THE BUYER JOURNEY
January 27, 2023
9:00-12:00

Covered Topics:

What you will achieve:

  • You gather and provide a high-quality, trust-building base for discussion before the call
  • You leverage templates and snippets across the whole buyer journey and your organisation
  • You get a "Closing Stack" that enables you to perform consistently like an elite athlete
Module
2
NEGOTIATE BETTER DEALS
February 3, 2023
9:00-12:00

Covered Topics:

What you will achieve:

  • You establish local Alpha Status from Day 1 during the buyer journey
  • You stay in control of the buyer journey at all times without making unnecessary concessions
  • You stay calm, confident & collaborative in unexpected negotiation situations
Module
3
BECOME "DR. SALES"
February 10, 2023
9:00-12:00

Covered Topics:

What you will achieve:

  • You build mutual action plans. Then orally agree on a collaboration. Then sign a deal in days
  • Your sales cycle are reduced
  • You grow annual revenues at 100-400% per year. Or go from 0-1M ARR in <12 months
Module
4
SCALE SOCIAL SELLING
February 17, 2023
9:00-12:00

Covered Topics:

What you will achieve:

  • You establish trust with your (Target) Buyer Personas at scale and affordable time investment
  • You are able to influence buying decisions outside of scheduled calls and offer requests
  • You establish a path to expert status in your space to close more bigger deals faster


For Account Executives with > 3 years experience

Module
1
BECOME "DR. SALES"
January 27, 2023
13:00-16:00

Covered Topics:

What you will achieve:

  • You build mutual action plans. Then orally agree on a collaboration. Then sign a deal in days
  • Your sales cycle for a $20-100k deal is 2-6 months and <12 months for 100k+ deals
  • You grow annual revenues at 100-400% per year. Or go from 0-1M ARR in <12 months
Module
2
METHODICALLY CLOSE MORE DEALS
February 3, 2023
13:00-16:00

Covered Topics:

What you will achieve:

  • You follow-up with a Video Sales Letter and a short, crisp emails that sell for themselves
  • Your data drives your sales process. You know where your process breaks and how to fix it
  • You successfully sell outcomes and benefits and ask prospects if they want to invest now or later
Module
3
NEGOTIATE BETTER DEALS
February 10, 2023
13:00-16:00

Covered Topics:

What you will achieve:

  • You establish local Alpha Status from Day 1 during the buyer journey
  • You stay in control of the buyer journey at all times without making unnecessary concessions
  • You stay calm, confident & collaborative in unexpected negotiation situations
Module
4
STRUCTURING COMPLEX DEALS
February 17, 2023
13:00-16:00

Covered Topics:

What you will achieve:

  • You understand how your prospects really buy and where the org chart is not reflecting reality
  • You confidently answer, ideally co-author & win RfPs predictably with a structured approach
  • You get together a winning deal team within days if not hours to enable 6- and 7-figure deals

Training for 8 or more AEs?

Contact us to explore private course options.

contact us

Meet your instructors

Hi, I'm
Manuel Hartmann
!

I founded & scaled SalesPlaybook from 0 to 7-figure annual revenue in <3.5 years - without external funding - to become DACH’s #1 Sales Journey Partner for B2B SaaS Startups on their 0-20M ARR journey.

I'm excited to transfer all my sales experience to you!

Hi, I'm
Constantin Papadopoulos
!

I have over 15 years of experience in negotiation skills, including being a Negotiation & Communication trainer for the Swiss Army. I can help you build a strong sales narrative and improve your communication skills during negotiations.

I'm looking forward to turning you into a unstoppable deal-closer!

Hi, I'm
Matthias Erhart
!

I have over 10 years sales experience, including Enterprise sales. I will teach you how to close large deals with CEOs, CIOs & CFOs.

I'm looking forward to sharing my expertise knowledge with you!

"Is this really for my startup?"

This training is for founders who want their AEs to: 
Feel powerful when negotiating large deals with powerful buyers
Take control and never give discounts without getting something in return
Earn 6-figures quickly - because they consistently hit their sales quotas
Have a "library", a ClosingPlaybook, of case studies for "first time this happens" situations
This training is not for founders who:
Expect their AEs to be highly skilled without having learned sales before
Believe their company will scale without ensuring their AEs will deliver
Lack the commitment to allow their AEs to upskill for 24 hours over 4 weeks
Are happy to have average sales reps without the aspiration of becoming top performers

What Students Are Saying

Apply Now - Limited to 10 Seats

  • Access to Sales Mastermind experience of Manuel Hartmann, Constantin Papadopoulos, and Matthias Erhart
  • 4 sessions of live, virtual in-depth training
  • Micro-learnings in breakout sessions
  • Active community of committed closers
  • Exclusive working sessions to execute with the best
  • Highly valued ClosingPlaybook Certification
  • 50h of hands-on closing value

EUR 2'500