Get your Account Executives trained to close more bigger deals faster

Send your sales talent to DACH’s first module-based sales academy, 100% focused on helping B2B SaaS Startup AEs improve their sales skills and help your company scale.

apply now

Improving your Account Executives' effectiveness to close more bigger deals faster is the #1 driver to scaling your startup or scaleup

The hard truth is, not all AEs effectively know how to sell.
It's in the founder's best interest to "always be coaching" to "always be closing".
The problem is, there is no dedicated place to learn deal closing except for on the job.
Until now.

Now, we want to teach your AEs how to close more bigger deals faster.

introducing DACH’s first sales academy for B2B SaaS Startup account executives

A live, virtual training delivered by experienced Sales Masterminds who teach Account Executives how to become top 1% producers by closing more deals and bringing in the revenue.

ClosingPlaybook combines 4 modules of the best sales content, hands-on breakout sessions and interactive coaching. Send your AEs to DACH’s first module-based sales academy, 100% focused on helping B2B SaaS Startup AEs master their sales skills so that your company can quickly scale.


Account Executives: 
Learn B2B SaaS Sales in hours instead of months
Join unique, small group, razor-focused learning sessions
Participate in exclusive working sessions to execute with the best
Get help on your sales challenges of today, build high-value skills for life
Reach your monthly revenue targets, increasing deal size and closing rate
Train experienced AEs & quickly ramp up junior AEs, training them to close deals
Invest your education budget on the best training option for your AEs
Step up your organization's sales skills to enable your company to scale


Every founder that is up to their ears in work profits incredible from SalesPlaybook. I can recommend it to everyone who believes in a systematic, structured approach to B2B Sales

Christian Fontius
Founder & CEO

Who would you recommend SalesPlaybook? "Honestly, every startup that wants to grow and make more sales. Doesn’t matter you are small or very large"

Linda Fuchs
Account Executive

It was very evident that there was so much potential [for] lead generation, how we conducted dialogue, do demos, tool stack, how we evaluate new sales people.

Jan Rihak
Founder & CEO

Course Curriculum

In 4 modules delivered 1x week over 4 weeks your AEs will learn fundamental and advanced sales skills 


Covered Topics:

  • Discovery & Qualification Quiz
  • Buyer Journey
  • Follow-Ups

What you will achieve:

  • You gather and provide a high-quality, trust-building base for discussion before the call.
  • You leverage templates and snippets across the whole buyer journey and your organisation.
  • All of this works for everybody in your sales organisation.

Covered Topics:

  • From SQL (Sales Qualified Lead) to Opportunity
  • Warning Signs & Red Flags
  • Painting Pain & Creating Urgency

What you will achieve:

  • You follow-up with a Video Sales Letter and a short, crisp email that sell for themselves.
  • Your data drives your sales process. You know where your process breaks and how to fix it.
  • You successfully sell outcomes and benefits and ask prospects if they want to invest now or later.

Covered Topics:

  • Neurobiology of Purchasing Decisions
  • Conversation Tactics
  • Structuring a Collaboration

What you will achieve:

  • You build mutual action plans. Then orally agree on a collaboration. Then sign a deal in days.
  • Your sales cycle for a $20-100k deal is 2-6 months and <12 months for 100k+ deals.
  • You grow annual revenues at 100-400% per year. Or go from 0-1M ARR in <12 months.

Covered Topics:

  • Negotiation Approaches
  • Negotiation Levers
  • Negotiation Case Studies

What you will achieve:

  • You establish local Alpha Status from Day 1 during the buyer journey.
  • You stay in control of the buyer journey at all times without making unnecessary concessions.
  • You stay calm, confident & collaborative in unexpected negotiation situations.

Meet your instructors

Hi, I'm
Manuel Hartmann

I founded & scaled SalesPlaybook from 0 to 7-figure annual revenue in <3.5 years - without external funding - to become DACH’s #1 Sales Journey Partner for B2B SaaS Startups on their 0-20M ARR journey.

Before that, I built up sales for an AI B2B SaaS Startup, co-led Salesforce projects at i.a. the WEF & ABB via Accenture and helped sell the last Tesla Roadsters back in 2012. I hold an M.A. HSG in Business Innovation and started selling on the street back in 2009.

I'm excited to transfer all my sales experience to you!

Hi, I'm
Constantin Papadopoulos

I have over 15 years of experience in negotiation skills and prospecting tactics. I can help you build a strong sales narrative leveraging the best communication & negotiation tactics, and improve your communication skills during negotiations. I'm also an experienced sales consultant for B2B businesses.

I'm co-founder of, founder of GSSP.CHt, and the Negotiation & Communication trainer for the Swiss Army.

I hold a Masters of Law and Economics at the University of St. Gallen.

I'm looking forward to turning you into a unstoppable deal-closer!

Hi, I'm
Matthias Erhart

Was the #1 Enterprise Sales Rep & company builder for a startup -> helped significantly scaling sales up from 500k to 5M ARR; 75+ new logos among them household names like Swisscom (Avrios).

Sold 5- and 6-figure deals successfully to CEOs, CIOs & CFOs of corporates and SMB in DACH & beyond.

Delivered 10+ Revenue Audits to locate growth pains and supported remediation.

Coached 20+ startups in Europe - from early stage to 10 Mio.

Closed a 370k deal with a SalesPlaybook customer (>30% of their annual revenue) (Cloud Consultancy)

Helped to close a Fortune500 company deal worth almost 1 Mio. (hit annual revenue goals in Q1 22) (ETH Spinoff)

Hired numerous startups junior sales reps & trained them for our clients (Boostbar & Deskbird)

"Is this really for my startup?"

This training is for founders who want their AEs to: 
Feel powerful when negotiating large deals with powerful buyers
Take control and never give discounts without getting something in return
Earn 6-figures quickly - because they consistently hit their sales quotas
Have a "library", a ClosingPlaybook, of case studies for "first time this happens" situations
This training is not for founders who:
Expect their AEs to be highly skilled without having learned sales before
Believe their company will scale without ensuring their AEs will deliver
Lack the commitment to allow their AEs to upskill for 24 hours over 4 weeks
Are happy to have average sales reps without the aspiration of becoming top performers

Apply Now - Limited to 10 Seats

Apply now to get EUR 1'600 in bonuses

  • Access to Sales Mastermind experience of Manuel Hartmann, Constantin Papadopoulos, and Matthias Erhart
  • 4 sessions of live, virtual in-depth training
  • Micro-learnings in breakout sessions
  • Active community of committed closers
  • Exclusive working sessions to execute with the best
  • Highly valued ClosingPlaybook Certification
  • BONUS: 8 group-coaching sessions during and after the modules to get feedback on progress (Value EUR 1'600)
  • 50h of hands-on closing value

EUR 3'500