LinkedIn Go-To-Market Engine

Turn your leadership team
into a pipeline channel.

We build and operate a people-led LinkedIn presence that grows authority, trust, and inbound demand — through done-for-you executive thought leadership, signal-based outreach, audience expansion and Thought Leadership Ads.

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Trusted by 350+ leading B2B entrepreneurs in DACH

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The Problem

Your executives have the expertise. LinkedIn has the audience.
You're missing capacity & capability to execute.

Most B2B Leaders we talk with know that LinkedIn matters for their Go-To-Market. But revenue leaders often lack the capacity and capabilities to effectively go from "posting some content" to making LinkedIn a central pipeline channel.

01

Ad-hoc content

Posts go out when someone has time. No strategy, no cadence, no system — just sporadic updates that never compound.

02

Missed signals

ICP prospects engage with your content, visit your profile, and react to your posts. Without a system, those signals disappear.

03

Stagnant network

Your executives aren't connected to the right people. The ICP network doesn't grow because nobody is actively expanding it.

The Process

From strategy to weekly execution in 4 weeks.

Phase 0 · 60 min

0

Discovery

We assess LinkedIn GTM fit: narrative quality, profile authority, ICP presence. You get a clear recommendation on whether this is the right channel.

Phase 1 · Week 1–2

1

Strategy & Foundation

GTM alignment, content narrative design, content pillars, LinkedIn profile audit. The foundation everything else builds on.

Phase 2 · Week 3–4

2

Setup & Launch

Profile optimization, content ops, first content batch, ICP expansion automation, engagement lists. Everything goes live.

Phase 3 · Week 4+

3

Operate & Scale

Bi-weekly sprints. Content interviews, production, scheduling, engager lists, campaign maintenance, and strategy iteration.

Key Results

What changes when the engine runs.

Every week the system runs, your executive presence compounds — reaching more of the right people, generating warm signals, and shortening the path to revenue.

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ICP visibility

Consistent presence and engagement from the prospects that matter. Your executives become the voice your market follows.

Inbound pipeline

Organic content and optimized profiles attract qualified inbound opportunities that didn't exist before.

Warm outbound fuel

Engagement signals generate bi-weekly lists of warm prospects your sales team can reach out to with context.

Faster sales cycles

Prospects arrive educated and trusting. Less time selling, more time solving. Buyer education happens before the first call.

Calibo success story

Calibo

From 700K Impressions to C-Level Meetings to closing a 400k Deal in 4 Months

Results in 4 months
View Case Study
Magnolia success story

Magnolia

Magnolia builds & scales enterprise-grade trust with SalesPlaybook's hands-on pipeline generation team

Results in less than 2 months
View Case Study
GAIA success story

GAIA

30+ booked ICP calls and 2x Website Visitors from >2k content engagements in <3 months

Results in <3 months
View Case Study

Who This Is For

Built for B2B leaders with a story worth telling.

This works best for companies with executives who have a distinctive narrative and real authority with their target audience — and whose ICP is active on LinkedIn.

We don't validate product-market fit, run transactional PLG motions, or work as a vendor. We work as part of your team.

GTM Motion

B2B Mid Market & Enterprise Go-To-Market Motions. PLG possible where the executive audience overlaps with ICP.

Leadership

Founders or revenue leaders willing to invest 5 hours during setup and 2–4 hours/month ongoing for content interviews.

Investment

From 55,000 CHF / year

Full-service, ongoing engine operation.

Setup: CHF 15,000 · Additional profiles: 12,500 CHF / quarter

Next Step

Let's find out if LinkedIn can become your pipeline channel.

In 60 minutes, we'll assess your narrative, audience, and LinkedIn fit — and give you a clear recommendation on the right path forward.

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