Sales Knowledge

Mutual Action Plans (MAPs): Run a Buyer Journey, Together

Manuel Hartmann
Co-founder & CEO

Mutual Action Plans are a key to help you close more bigger deals faster in your B2B Sales buyer journey.

Use this checklist to run successful MAPs:

  • Make it truly mutual
  • Think outcomes
  • Add a buyer’s dates
  • Work backwards
  • Focus on ROI
  • Start early
  • Keep the plan alive
  • Role before name
  • Show delay impact
  • Share widely

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