Services

One revenue operating model. Three connected levers.

Qualified pipeline, a trusted HubSpot system and sales execution that moves bigger deals faster. Each service works on its own; together they compound.

Find your lever

Which revenue bottleneck is costing you most right now?

Pick the symptom that matches your situation — it jumps to the matching lever below.

Too few qualified meetings, and the old outbound motion no longer works.

See the fit →

Tool sprawl, no shared data foundation, a forecast the board does not trust.

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Long sales cycles, founder-led selling, stagnant win rate and deal size.

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Three levers, with delivery and proof made explicit.

Compare what changes, how the work is delivered and what the same operating model has already achieved for B2B software teams.

Pipeline

Pipeline Generation

SalesPlaybook connects GTM strategy, positioning, LinkedIn authority, buying signals, AI outbound, Clay workflows and HubSpot routing into one operating system for qualified pipeline. The goal is not more leads. It is repeatable demand and sales-ready opportunities without adding SDR headcount or relying on paid ads.

What we build or run

For this situation: You need more qualified pipeline, but not more SDRs, paid ads or generic outbound.

Delivery model Build + operate

6+ month engagement · operated with your team or delivered as senior sparring

Investment: CHF 4,000-14,000 / month
Client proof 5x more qualified demos in 3 months (node.energy) Read the Success Story →
CRM

HubSpot CRM

SalesPlaybook designs and implements HubSpot as the operating layer for growing B2B software companies in DACH. We replace spreadsheet forecasts, disconnected tools and brittle CRM logic with a setup your team actually uses: lifecycle, fields, routing, automation, reporting and enablement in one coherent system.

What we build or run

For this situation: Your tool zoo blocks a forecast the board can trust, or a migration is overdue.

Delivery model Fixed-scope implementation

Usually 5 weeks per hub · migration, setup, automation and team enablement

Investment: CHF 5,000-50,000 total
Client proof €200k licence cost saved per year (Workist) Read the Success Story →
Enablement

Revenue Enablement

SalesPlaybook helps B2B software founders and revenue teams close the gap between ambition and execution: interim sales leadership, deal coaching, pipeline reviews, qualification standards, playbooks and enablement. The work is built for moments where hiring is too slow, founder sales no longer scales or the team needs to move upmarket.

What we build or run

For this situation: Deals depend on the founder, and win rate or deal size has stalled.

Delivery model Embedded sales leadership

Monthly engagement · leadership, deal coaching and enablement inside your team

Investment: CHF 4,000-24,000 / month
Client proof CHF 400k deal closed in 4 months (Calibo) Read the Success Story →

How it connects

Not three agencies. One operating model.

Pipeline generation feeds qualified demand into HubSpot, which routes and reports it, while enablement turns that pipeline into closed revenue. Each lever ships standalone value; run together, they compound instead of competing for the same budget.

See full investment & ROI logic →

Find the highest-leverage revenue bottleneck before investing in the wrong place again

A free 60-minute Launchpad clarifies which revenue constraint matters most and whether SalesPlaybook is the right operating partner.

Pipeline Generation Launchpad

For companies with too little qualified pipeline, low market trust or an outbound motion that no longer works.

Book Launchpad

HubSpot Launchpad

For companies with CRM chaos, unreliable forecast or an upcoming CRM migration.

Book Launchpad

Sales Leadership Launchpad

For companies with long sales cycles, weak win rate or a sales leadership gap.

Book Launchpad

Free. 60 minutes. No sales pitch. Honest fit / no-fit answer and a clear next step.