Hit message-market fit, setup outbound sales engine and process, and built a sales team all under 12 months.
What did I enjoy most about the collaboration? The direct access to SalesPlaybook and the team. The hands-on support in the weekly sessions by topic. I can recommend it to everyone per se.
"For us, it was really about the tactical, day-to-day things that are sometimes so obvious that we are not thinking about it."
"Pitch early, sell early a powerpoint version of the vision. Learn fast from customers and also adapt quickly. And then going to the market and seeing what works and what doesn’t work. Don't try to sell it immediately to the world. Rather go in smaller and prove your value with a business unit, with a division and then scale up. Focus then on these references as your ICP (Ideal Customer Profile). When you have a success case in banking then stick to banking. If in industrial, then stick to that. And replicate it."