"For us, it was really about the tactical, day-to-day things that are sometimes so obvious that we are not thinking about it."

"Pitch early, sell early a powerpoint version of the vision. Learn fast from customers and also adapt quickly. And then going to the  market and seeing what works and what doesn’t work. Don't try to sell it immediately to the world. Rather go in smaller and prove your value with a business unit, with a division and then scale up. Focus then on these references as your ICP (Ideal Customer Profile). When you have a success case in banking then stick to banking. If in industrial, then stick to that. And replicate it."