HRinstruments was looking for a trusted partner to elevate its sales team to the next level—without the typical hype. The goal was to provide both the founders and the sales team lead with an external perspective, particularly on their go-to-market strategy. Here are some key insights from HRinstruments’ Sales Team Lead, Alena Scherer, about the collaboration:
Improving Message-Market Fit
Sales Playbook helped us a lot with market segmentation, allowing us to clearly define our ideal customer and adjust our strategy accordingly.
Especially when it comes to pitching, understanding which topics are actually relevant and how to use them effectively was a game changer. That’s where our Sales Playbook and your guidance were incredibly valuable. (02:05-02:30)
New Perspective on Reaching Out to the Economic Buyer
We developed different strategies to determine who to contact first and which level within the company to approach.
Before, this wasn’t something we had actively considered. Gaining this new perspective and refining it further was very insightful, and we were highly motivated to work on it together with you. (03:00-03:20)
Actionable Sales Coaching
I found the entire Sales Playbook team to be extremely competent, which isn’t always a given.
What stood out to me the most was the perspective shift—something that I believe can help any company. It’s not just theoretical but something you can actively apply immediately.
That’s rare, especially in sales coaching, where the focus is often on drilling sales reps with techniques that ultimately don’t have a real impact. (07:35-08:00)
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