Challenge: Brame built B2B sales from 0 to 7-figure ARR by themselves, but encountered challenges in scaling up its sales motion efficiently since “customer acquisition costs were fairly high and they did not hit exactly the revenue numbers they wanted to, so they got in touch with SalesPlaybook for help on both the strategic and the operational side” (00:55-01:10)

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Client Feedback: Here are a few key feedback points from Nicola from his video testimonial:

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2x ARR at 50% lower Customer Acquisition Costs

“Within that year, we were really able to double our sales number in terms of ARR. Also, the Customer Acquisition Costs went down, to about half. Also one very important point, you helped us a lot with our sales pitch, which helped us to increase our deal size - so it was a great collaboration and looking for more! ” (01:10-01:40)

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Higher sales efficiency through ICP focus & more meetings per sales rep

“The focus on ICP is important to require less meetings to close one deal, while also having more meetings per sales rep, where you really helped us.” (02:15-02:40)

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Expansion in especially larger customers is key to help hit ARR targets in 2024

“Expanding on our Enterprise Retail ICP helped us a lot to hit our Q1 2024 ARR target efficiently…all the different puzzle pieces are now coming together ” (03:30-04:00)

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“I would recommend SalesPlaybook to any similar company like ours in a B2B SaaS environment between CHF 500k to 5 Mio. ARR, probably also afterwards…  (06:00-06:20)

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