Hit Message-Market-Fit

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Sales Knowledge

Hands-on worksheet

Manuel Hartmann

Co-founder & CEO

September 7, 2023

1 min read

Hands-on worksheets to implement quickly: Just use “File -> Make a copy” to start working:

Ideal Customer Profile (ICP): The core of who you sell to, why, with what messaging.
Buyer Persona Matrix & Co.: Value drivers & concerns of your key buyer personas.
Outbound Sales Tracker: Setup, track & measure your outbound campaigns.
Cold Call Script: There’s a million and one way to do cold calls. Just start.
Revenue Engine: # SQLs x Conversion x ACV = ARR. Simple, but not easy? ‍
Business Case: Make your case easy to understand & buy.

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