Video Podcast

Episode 3: Designing your Pricing Architecture for Growth

Jan 5, 2023
59 min

Startup pricing expert, Dr. Ian Tidswell from Ideal Price, talks to us about how to get pricing architecture right.‍ To be successful, your sales team needs to be confident about your offer's value to customers, and your price architecture must be well-designed. Ian walks us through a checklist, so you can assess your company's pricing readiness for growth.‍

About Ian: Ian Founded Ideal Price to address the lack of pricing help for start-ups & scale-ups. He is also a Mastermind and helps SalesPlaybook customers with their pricing.


  • Pricing foundations
  • The 4 steps to pricing
  • Value & price positioning
  • Price carriers
  • Pricing psychology 
  • QnA

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