Build Outbound Sales Engine

Build an Outbound Sales Engine

More Qualified Leads With Less Effort

Go from outbound sales misery to lead engine heaven: Create a repeatable, automated process and generate qualified outbound leads at scale.

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Issues You Might Face Right Now

No outbound mindset, skillset & toolset

You & your team have never been successful in outbound sales

No scalable approach

You source & contact people manually, with low success but high effort

No path from lead to customer

You get some replies to your outreach but fail to convert these to customers

How SalesPlaybook Can Help

Outbound mindset

Take "Nein" as "Noch eine Information nötig" and dig deeper

Outbound lead engine

Generate new leads consistently with a repeatable, automated and insights-driven process

Qualification engine

Understand if somebody is a fit without the need for a 30-60min call

Your Unique Sales Playbook

Plays to Build an Outbound Sales Engine

Our program will continuously adapt to your needs to address your most important sales challenges. Just follow your set of plays that will get you to the next level. And the next.

Play 1

Outbound Sales Mindset

Outbound Sales Mindset
You gather and provide a high-quality, trust-building base for discussion before the outreach.
Outbound Sales Skillset
You look forward to outbound sales motion since you sometimes win & sometimes learn.
Outbound Sales Rhythm
You take "Nein" as "Noch eine Information nötig" and dig deeper.
Covered Topics
What you will achieve
Play 2

Outbound Email Engine

Lead Sourcing At Scale
You generate new leads consistently with a repeatable, automated and insights-driven process.
Cold Email Copywriting
You achieve 60-90% opening, 20-50% reply and 3-15% booking rates.
Build Email Engine
All of this works for everybody in your sales organisation.
Covered Topics
What you will achieve
Play 3

Leverage LinkedIn

LinkedIn Outreach at Scale
You focus your outreach on your Ideal Customer Profile with proven messaging.
Cold Outreach Linkedin Campaigns
You follow a systematic process to scale your LinkedIn outreach in a data-driven way.
LinkedIn Network Growth Engine
Your LinkedIn network grows by more than 100 potential buyers per month without much manual work.
Social Selling
You focus on having human conversations resulting in Sales Qualified Leads.
Covered Topics
What you will achieve
Play 4

Qualify for Quality

Marketing-Sales Alignment
You have a clear handover "where marketing ends and sales starts".
Account Planning
You invest your time only with prospects who could become customers.
Agenda Setting
You understand if somebody is a fit without the need for a 30-60min call.
Covered Topics
What you will achieve

Experts at Your Hand

A Mastermind for Each Sales Challenge You Come Across

Get access to the most experienced sales experts for the exact topics you need to advance. ASAP.

Show All 35+ Masterminds
Lead Coach

Alexander Estner

Go-to-Market
Lead Coach

Helmut Käser

Deal Closing
Lead Coach

Lea von Bidder

Leads and Deals
Lead Coach

Maddy Agrawal

Revenue Growth

Founders Who Crushed This Challenge

4 Solved challenge
4 solved challenges

Grösster Deal in 9 Jahren aus Outbound Sales von 0 in weniger als 4 Monaten

2 Solved challenge
2 solved challenges

+70% ARR Wachstum bei Growth Stage in weniger als 12 Monaten

3 Solved challenge
3 solved challenges

From less than 10 Customer Projects to Exit in under 12 months

4 Solved challenge
4 solved challenges

0-7 figure ARR in less than 12 months

2 Solved challenge
2 solved challenges

Built outbound sales in weeks

3 Solved challenge
3 solved challenges

Closed 30k deal in under 3 months

2 Solved challenge
2 solved challenges

Closing 250k ARR in under 6 months

3 Solved challenge
3 solved challenges

5× MRR in 18 months

3 Solved challenge
3 solved challenges

0-7 figure ARR in less than 18 months

4 Solved challenge
4 solved challenges

3x ARR less than 12 months

Kick Off Your Sales Success Story by Booking a Call

There is no one-size-fits-all approach to sales. Maybe you’ve even experienced this yourself! So stop procrastinating and start asking: What action can I take now? We’ll show you what to do and help you achieve your next sales milestones asap. SalesPlaybook tailors to your individual needs. Period.

Frequently Asked Questions About Close More Bigger Deals Faster

OK that all seems to make sense. What happens after I book a call with you?
Are we a good fit? Are we not too early-stage? Or too late-stage for you?
Investing EUR 5'000 to 50'000 per year is a significant commitment for me.
I see the value, but I'm really busy at the moment. I might take action when the timing is better (hired sales reps, got funding, magic happens).
I am unsure if I really need help. My team and I already have some ideas.
I don't know if I fit your Ideal Customer Profile to get a 3-10x ROI
Further questions? Talk to Us