Hit Message-Market-Fit

Got a Great Product? Now Validate Your Market

Go from no messaging to conversion engine: Make it easy for your ideal customer to understand, evaluate, and buy that they'll need no proof of concept.

Issues You Might Face Right Now

No clear messaging

Unclear ideal customer profile, sales story, limited success stories & validated sales process

No expertise & experience

You have never built a B2B SaaS startup from 0-1M ARR

No clear path to success

There is no "magic formula" to find message-market-fit, traditional sales approach fails

How SalesPlaybook Can Help

Validation engine

Understand within weeks instead of quarters what market segments work (or not)

Conversion engine

Make it so easy to understand, evaluate & buy that customers want to skip PoCs

Peace of mind

Sleep well at night as you know what you need to do next

Your Unique Sales Playbook

Plays to Hit Message Market Fit

Your sales playbook will be unique to your startup, challenges, and needs. We'll add the specific plays to your plan of action that will have an impact on your sales results.

Play 1

Sales House Rules

Active Listening

You use "customers are, people like you experience, X achieved with us" a lot.

Target, Tailor, Take Control

You target, tailor & take control the buyer journey and live Date In-Date Out.

Date In - Date Out

You get a pull from people that want to buy from you, on your terms.

Covered Topics

What you will achieve

Play 2

Sell the Story

Build Sales Story

You can help a customer understand your value even if you are tired. Or drunk.

Sharpen Ideal Customer Profile

Your sales deck is about "Our customers achieved X from solving Y by working with us on Z".

Craft Case Studies / Testimonials

You successfully sell by using customer case studies, use cases and transformations.

Elevator Pitch + Big Idea Introduction

You confidently & convincingly pitch your offering in 15, 60 and 300 seconds.

Covered Topics

What you will achieve

Play 3

Concern Handling

Status Quo Thesis

You go deep on why the problem is not yet solved and what the customer believes in.

Risk Reversal

Your are providing short, confident, convincing answers to prospect concerns.

Concern Handling

You can offer prospects a simple-to-understand, re-assuring risk reversal.

Covered Topics

What you will achieve

Play 4

Craft Consistent Copy

Templates & Snippets

You leverage scalable email templates & snippets directly from your CRM across the company.

Sales Letter

You use a sales letter that works anytime, anywhere, 24/7 for you to sell efficiently.

Sales Script

You & your team have & use a sales script for discovery, collaboration & decision calls.

Covered Topics

What you will achieve

Lead Coach

Alen Cerovina

Sales Leader

Lead Coach

Alexander Estner

Go-to-Market

Lead Coach

Maddy Agrawal

Revenue Growth

Lead Coach

Martin Giese

Advisor & Investor

Founders Who Crushed This Challenge

3 Solved challenge

3 solved challenges

Wie Skribble mit Value Selling RfPs gewinnen, Outbound Sales aufbauen und den ACV drastisch erhöhen konnte in weniger als 9 Monaten

3 Solved challenge

3 solved challenges

Wie nexoya ARR 3x von 6- auf 7-stellig gesteigert hat und damit Ihre Series A

2 Solved challenge

2 solved challenges

Unique scaled 0-7-figure ARR in less than 18 months.

1 Solved challenge

1 solved challenges

Professionalised sales to setup scale in less than 4 months

2 Solved challenge

2 solved challenges

175% Net Revenue Retention bei TOP 20 Kunden in weniger als 6 Monaten

2 Solved challenge

2 solved challenges

Von EUR 5k ARR ACV zum EUR 180k-5 Jahresvertrag und 4x kürzeren Sales Cycles in weniger als 9 Monaten

2 Solved challenge

2 solved challenges

Matchory hat 3.5x MRR als “ProcureTech” erreicht in weniger als 6 Monaten

4 Solved challenge

4 solved challenges

Mehr als 8x ARR in weniger als 3 Jahren durch 10-50x grössere Deals und Aufbau Outbound Engine

2 Solved challenge

2 solved challenges

Skalierung von 5- auf 7-stelligen Jahresumsatz in weniger als 3 Jahren durch Message-Market-Fit und 6-stellige Deals

4 Solved challenge

4 solved challenges

Grösster Deal in 9 Jahren aus Outbound Sales von 0 in weniger als 4 Monaten

2 Solved challenge

2 solved challenges

+70% ARR Wachstum bei Growth Stage in weniger als 12 Monaten

2 Solved challenge

2 solved challenges

Brought sales structure to the next level in less than 6 months

1 Solved challenge

1 solved challenges

370k deal closed through hands-on support

2 Solved challenge

2 solved challenges

153% sales target attainment in first quarter

2 Solved challenge

2 solved challenges

Ramped Up 5 New Sales Reps in under 3 months

2 Solved challenge

2 solved challenges

From Zero to Series A Readiness in under 12 months

4 Solved challenge

4 solved challenges

5x MRR sales growth in under 16 months

3 Solved challenge

3 solved challenges

From less than 10 Customer Projects to Exit in under 12 months

4 Solved challenge

4 solved challenges

0-7 figure ARR in less than 12 months

2 Solved challenge

2 solved challenges

Built outbound sales in weeks

2 Solved challenge

2 solved challenges

Setup Sales Structure without avoidable mistakes

3 Solved challenge

3 solved challenges

Closed 30k deal in under 3 months

2 Solved challenge

2 solved challenges

Closing 250k ARR in under 6 months

2 Solved challenge

2 solved challenges

2-3x increase in MRR in 6 months

3 Solved challenge

3 solved challenges

0-2M+ ARR in 18 months

3 Solved challenge

3 solved challenges

5× MRR in 18 months

3 Solved challenge

3 solved challenges

0-7 figure ARR in less than 18 months

Kick Off Your Sales Success Story by Booking a Call

There is no one-size-fits-all approach to sales. Maybe you’ve even experienced this yourself! So stop procrastinating and start asking: What action can I take now? We’ll show you what to do and help you achieve your next sales milestones asap. SalesPlaybook tailors to your individual needs. Period.

Frequently Asked Questions About Close More Bigger Deals Faster

Further questions? Talk to Us